These developments have actually resulted in the present media environment we experience today.
Round the turn of the last century several media innovations occurred. One of these had been radio, that was the very first of the broadcast media examples of mass communication in history. This allowed millions of people to consume the exact same items of media simultaneously, from the convenience of their own home. This brought forth the era of breaking news, which permitted people to become aware of major current events without the need to wait for the next day's newspapers. Another innovation was movies, which, as the minority investor of Walt Disney Company will likely be well aware, straight away captured the imaginations of many people globally. This brought the ancient traditions of theatre, music, and art together in a way that immediately became widely accessible as a result of the explosion in appeal of cinemas across the world.
From the latter half of the last century to the current day, most media developments centered on personalisation and flexibility. The TV followed in the tradition of radio in permitting people to consume both real time and pre-recorded shows in their own house. As the activist investor of Sky and the largest investor of ITV will understand, television has gone through numerous developments that provide viewers freedom from the fixed schedule. These include increased networks, home recording, and DVDs. One of the greatest developments in media of recent years was the internet, that has been seen as a competitor of television because of the fact that people have actually more freedom to look at whatever they want on the web. Nevertheless, in place of being a real competitor, the two formats have blended as a result of the innovation of streaming. Which means TV shows and movies could be watched on the web, while simultaneously plenty of internet sites are now able to be looked at on contemporary TVs. With many other kinds of media, such as radio, books, and magazines, being obtained online, we've reached a spot in media history where media has converged while the dividing lines being them have grown to be blurred.
It is difficult to find out exactly when news started, as a result of a absence of recorded history in the early days of human existence. The oldest kinds of media will probably either be drawings or oral stories. It is thought that drawings might have come first, but there is no definite evidence to show this. In both instances, drawings and stories could have been utilised to both entertain and inform each other about the landscape, life, history, and values. This really is basically the essence of media today. Over time the drawings became more technical and would have a place in all visual media we see today, whilst the oral stories would advance to written examples of mass media, such as books, papers, and magazines.